We are a modern & progressive full service beverage alcohol agency representing some of the world’s leading brands.

About Us

Evolution is a privately-owned company, representing a selected portfolio of premium beverage alcohol brands in the Canadian market.

An experienced team of beverage alcohol executives with deep relationships in both the on & off trade across Canada.

We build local marketing strategies that are rooted in consumer insight, while ensuring strong customer relations that result in ongoing growth and success of your brands.

Our Services: Representation

Agency Representation

Evolution represents multiple suppliers of beverage alcohol products from around the world. There are 13 different provinces & territories across Canada, each responsible for the importation and distribution of beverage alcohol.  Evolution acts on behalf of suppliers and manages the relationships with provincial liquor boards.

Route To Market & Regulatory

We deal with the regulatory and compliance issues to ensure your brands are compliant with federal and provincial regulations. Our pricing team can make recommendations to maximize your profits in the Canadian market. We are on top of all regulatory changes across Canada and will keep you updated and informed on what it means for your business.

Budget Management

Evolution will build effective sales & marketing plans that work. We know what media tools are effective to reach each target market, and we can target consumers at the category and demographic level. We know which liquor board programs are effective. We respect your budgets and invest your dollars like they are our own.

Market Trend Analysis

Evolution has robust data to inform our discussions with customers and suppliers on market trends and changes in consumer behaviour.

Our Services: Strategy & Marketing

  • Marketing Strategy
  • Marketing & Promotion
  • Influencer Marketing
  • Media
  • Partnerships, Sponsorships, & Experiential
  • Marketing Support

Our Brands



Our Difference

  • We have taken our many years of experience in alcohol beverage and created a new, stronger agent supplier relationship model
  • Simple communication is essential to drive business, so we offer one key contact to represent your brands across all of Canada, through our existing partnerships.
  • Our success depends on your brands’ performance and profit, therefore we operate with full transparency while maintaining targeted margins.
  • We believe that a sense of ownership is necessary to fuel passion, therefore we manage our supplier’s brands like they are our own.
  • We provide value-added services to our suppliers including full service marketing strategies.
  • We limit the number of suppliers we represent, and we only take on brands where we know we can make an impact on performance and brand health.

Contact Us